I study how people think.
Then I fix what makes
them struggle.
My background in psychology gives me a structural advantage in UX research — I don't just observe behavior, I understand the cognitive and emotional mechanisms driving it. That means faster insight synthesis, sharper methodology choices, and findings that actually change decisions.
My Approach
Psychology First
I start with how people actually think — cognitive load, memory constraints, emotional state — before touching a research plan. That background shapes every question I ask.
Method to the Moment
Generative research when the problem space is unclear. Evaluative when a design exists and needs stress-testing. I choose methods based on what the team needs to decide next.
Findings That Drive Decisions
Insights only matter if they change something. I frame findings around the product decision they inform — not just what I observed, but what the team should do about it.
My Case Studies
